Okay, so it is official: The folks at Amazon have in fact solidified themselves as the preeminent online commerce entity at this point. Their purchase today of Zappos.com brings the extraordinary power of zappos' social marketing machine, integrated warehouse-to-site capabilities to the already superb customer experience and unmatched scalability that Amazon provides. Ladies and gentlemen, we have now seen the completion of the "Next Wal-Mart" of retail.
And yes... I still think they can do this after they start charging sales tax everywhere. :-)
Sad day for Shoes.com, shoebuy.com and the other online-only footwear retailers. This combination will be unstoppable in footwear and accessories online only. Only the smart multi-channel retailer will survive this.
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2 comments:
I wouldn't count smaller e-retailers out just yet. Sure, Amazon has titanic market share and pulling Zappos under their banner gives them a dominant presence in footwear, but for all the commerce that happens there, businesses have plenty of tools at their disposal to compete: personalization and dynamic content, mobile delivery and geo-located ads, better data, creative approaches to loyalty and customer acquisition.
Innovation and a tireless dedication to customer satisfaction drives success in this field.
It doesn't hurt that Shoebuy's CEO Savitz is one smart guy..
Chris
nice post. thanks.
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