Wednesday, February 07, 2007

From the "not so targeted email marketing" department...

Okay.. I admit it; I'm a Mark Cuban JUNKIE. His blog ( absolutely cracks me up! Here's a guy who's net worth is a bazillion... yet he's not afraid to point out stupidity in the world... in a very public way. Whether it is the NBA... or Donald Trump in this case... he's got enough money and enough clout that I think sometimes you need to listen to him.

Case in point: Today's blog. Mark got an email today from Donald Trump. It seems that if Mark responds to this email, and for only $76... he can learn the tricks that have made the Donald famous.

Uhhh... I'm guessing they didn't scrub that email list too well. Granted they probably wasted about $.002 to send Mr. Cuban the email but a simple check on would probably have yielded suppressing Mr. Cuban's email address as someone who is "outside the target" for this email.

Lesson learned: You might want to make sure you know something about your customers before you send them email. If they get email from you and they don't trust you knowing them... once.... you'll be in the spam box. I wonder if Mark Cuban has reset his spam filters yet for Trump University.

Or... maybe someone's spamming from an address similar to Mr. Trump's University perhaps? I'm sure there's one of those super-smart-tent-dwelling Apprentices that might be able to solve the problem. Meanwhile... the "Trump" brand name takes another hit either way.

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